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Executive Program Sales Leadership

Are you ready to take your sales (management) skills to the next level and really make an impact? The Executive Program Sales Leadership of ISAM is an intensive three-day program in which you will work with other sales leaders in an inspiring environment on the latest (scientific) insights, strategies and skills to increase your distinctive power.

For 14 years, the Executive Program for the ambitious sales leader!

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In brief

Sessions

3 days

Speakers

8 speakers

Language

Dutch

Location

Oosterbeek

Cost

€ 3.750,-

Certificate

ISAM

  • An ambitious sales professional seeking personal development and depth in sales management.
  • Minimum 3-5 years of experience in sales or key account management and may already have experience managing a sales team.
  • Grow in your role, strengthen your leadership skills and reinvigorate your sales career.

During interactive lectures and workshops we will dive into strategic themes such as influencing the DMU, developing new business, sales innovation and the transformation from directive to servant leadership. You will learn how to attract and retain young talent, and how AI & automation can strengthen your sales process. The live group dynamic and the unique setting – with overnight stays at an attractive country estate – ensure maximum impact and in-depth knowledge exchange.

Do you want to strengthen your leadership and help shape the future of sales? Register now for the June 11-13 edition!

They attended the training and this is what they said:

“During an intensive and inspiring three-day Executive Program Sales Leadership offered a mix of strategic insights and immediately applicable sales management skills. This ISAM program not only strengthened my perspective on sales leadership, but also made lasting business connections – even after the event, we stayed in touch as a group.”

Alexander Vrijling

Business Director at OliverJames

“The varied Executive Program Sales Leadership with inspiring guest speakers helped me to tap into my creativity in sales (management) and making sales plans: Sales often works on short-term plans, while the best results in sales are often achieved in the long term with strategic vision.”

Leen Kruik

Senior Partnermanager Odido

“The Executive Program Sales Leadership has brought me a new perspective on the entire sales (management) process. You learn to look at it differently and get handles on how to respond to it. Essential for an experienced sales professional to participate.”

Bram Vredeveld

Account Director at Brunel

“The Executive Program Sales Leadership is very inspiring and the insights from the sales management classes I use on a daily basis. I can recommend the program to all sales professionals who have the ambition to advance to sales manager.”

Gino van Miltenburg

Accountmanager at Proact

Learning Experience

Course overview

Introduction

Henry Groeneveld

Program Manager for the sales program at Nyenrode Business University from 2011 to 2024 and sales management positions at several leading organizations with a total of 45 years of experience in sales and marketing management

What got you here will not get you there

drs. John de Kok MBA

CEO Technobis Group / Core teacher Leading Commercial Teams

Group discussion on take aways 1st college

drs. John de Kok MBA

CEO Technobis Group / Core teacher Leading Commercial Teams

Commercial Excellence

prof. dr. Toni Sfirtsis

Core teacher & Professor Marketing & Innovation bij TIAS Business School

Social Selling & AI

Toni van Dam

Founder Saleslabs / Co-Founder Kings of the Ocean

Workshop AI campagne/tools

Toni van Dam

Founder Saleslabs / Co-Founder Kings of the Ocean

Building commercial strategy

drs. Brian van Wachem

Voormalig docent bij Business Universiteit Nyenrode in sales, omzetstrategie en fintech-sector / Medeoprichter & CEO RedSnap Inc.

Workshop build your sales strategy

drs. Brian van Wachem

Former lecturer at Nyenrode Business University in sales, revenue strategy and fintech sector / Co-founder & CEO RedSnap Inc.

Memorable sales errors

drs. Lucas van Zandvoort

Motivational Speaker at Business University Nyenrode and founder Crocs / Partner at LegacyNext BV and Star

Embrace the change in sales

Dinner including in-depth interview

Henry Groeneveld with Daniel Fischer on Value Creation

Vice President (Directeur) at KPN Health

Inclusive leadership in sales

Raisa Ghazi

Award-winning global speaker on leadership / Television presenter at Rasonic TV

Workshop inclusivity

Raisa Ghazi

Award-winning global speaker on leadership / Television presenter at Rasonic TV

high performing sales teams

drs. John de Kok MBA

CEO Technobis Group / Core teacher Leading Commercial Teams

workshop tools f top salesteam

drs. John de Kok MBA

CEO Technobis Group / Core teacher Leading Commercial Teams

Closing, evaluation, certificates

Henry Groeneveld

Former Program Manager at Business University Nyenrode for the sales program

The training program may differ from the above outline.

When

Course dates:

2025-I

  • Woensdag 11 June 2025 09.00u – 21.30u
  • Thurdsay 12 June 2025 09.00u – 21.30u
  • Friday 13 June 2025 09.00u – 17.00u

Learning points

Course contents

  • How do you increase your distinctiveness?
  • How do you strengthen your influence within the DMU?
  • How do you successfully develop new business?
  • How do you transform to servant leadership?
  • How do you leverage AI and automation in sales?

Executive Program Sales Leadership

The lecturers

Some of the professors and practice teachers of the Executive Program Sales Leadership program: Henry Groeneveld, John de Kok, Toni Sfirtsis, Toni van Dam, Brian van Wachem, Lucas Van Zandvoort, Daniel Fischer, Raisa Ghazi.

Henry Groeneveld

Henry Groeneveld

Program Manager for the sales program at Nyenrode Business University from 2011 to 2024 and sales management positions at several leading organizations with a total of 45 years of experience in sales and marketing management

John de kok

drs. John de Kok MBA

CEO Technobis Group / Core teacher Leading Commercial Teams

Toni Sfirtsis

prof. dr. Toni Sfirtsis

Core teacher & Professor Marketing & Innovation bij TIAS Business School

Toni van Dam

Toni van Dam

Founder Saleslabs / Co-Founder Kings of the Ocean

Brian van Wachem

drs. Brian van Wachem

Former lecturer at Nyenrode Business University in sales, revenue strategy and fintech sector / Co-founder & CEO RedSnap Inc.

Lucas van Zandvoort

drs. Lucas Van Zandvoort

Motivational Speaker at Business University Nyenrode and founder Crocs / Partner at LegacyNext BV and Star

Daniel Fischer

Daniel Fischer

Vice President (Directeur) at KPN Health

Raisa Ghazi

Raisa Ghazi

Award-winning global speaker on leadership / Television presenter at Rasonic TV

More information

Request a brochure

Fill in your details below and click ‘request’ to receive the ‘Executive Program Sales Leadership’ training brochure. We will also contact you to discuss the course and assess how well it aligns with your ambitions.

“We practice, what you preach.”

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