Leading Commercial Teams

Are you an experienced sales manager looking to enhance your value to your team? The Leading Commercial Teams course teaches you to look at your organization and the market in a different way, so that you can coach, inspire and excel your team even better.

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In brief


6 days


11 speakers






€ 6.450,-



  • An ambitious manager of a commercial team.
  • A completed college or university education and relevant skills training.
  • To lead your commercial organisation or team to even better performance and lay a solid foundation for the future.

The Leading Commercial Teams course helps you discover and further develop your leadership skills so that you continue to grow commercially. This includes learning how to recruit people effectively and how different reward structures work. You will discover your personal leadership style and the different working styles of your employees. Armed with the latest knowledge and insights, you will be better able to respond to them.

Upon successful completion of the program, you will receive the official Academic Board recognized certificate “Leading Commercial Teams.

The cost of the six-day course is €6,450. This includes training materials and full catering. (Excludes 21% VAT).

Learning Experience

Course overview

Creating a leadership mindset

dr. John de Kok MBA

Core teacher Leading Commercial Teams

Sales DNA

dr. Wouter van den Berg

Neuroscientist BrainCompass

Motivation Skills for Sales Teams

Robbert van Velthuijsen

Buying center Expert

High Performing Sales Teams

Paul Rulkens

High Performance Expert

Transforming Leadership

mr. Denis Maessen MMC CMC

Leadership Consultant

10 Axioms of Leading Commercial Teams

Roel van de Wiele

Leadership Coach

Performance Based Rewards

ass. prof. Killian Wawoe

Assistant Professor HRM VU Amsterdam

Next Generation Procurement

Bas Zwart

Global Change Management & Communication Lead Johnson & Johhnson

Stephan van Kruisselberge

CEO Lightmakers B.V.

Sales Management 2025

prof. dr. Toni Sfirtsis

Professor Strategic Innovation TIAS School for Business & Society

Brain Friendly Influencing for Managers

drs. Lars Duursma

World Champion Debating

Leadership Presentations: What will I do different? & Certificate Ceremony

drs. John de Kok MBA

Core teacher Leading Commercial Teams


Course dates:


  • Tuesday, March 26
  • Tuesday, April 2
  • Tuesday, April 23
  • Thursday, May 16
  • Thursday, June 6
  • Tuesday, June 13


  • Thursday, Sept. 19
  • Thursday, Sept. 26
  • Thursday, Oct. 17
  • Thursday, November 7
  • Tuesday, Nov. 26
  • Tuesday, Dec. 3

Learning points

Course contents

  • What are the different leadership styles?
  • How do you become a better coach?
  • How do you successfully lead your team and organisation through change processes?
  • What are the latest scientific models and methods?
  • How can you effectively recruit and reward professionals?

Leading Commercial Teams

The lecturers

A sampling of the professors and practice teachers of the Leading Commercial Teams program: mr. Dennis Maessen, drs. Roel van de Wiele, drs. John de Kok, ass. prof. dr. Kilian Wawoe, Ayaman van Bregt, dr. Wouter van den Berg, Robbert van Velthuijssen, drs. Lars Duursma….

More information

Request a brochure

Fill in your details below and click ‘request’ to receive the ‘Leading Commercial Teams’ training brochure. We will also contact you to discuss the course and assess how well it aligns with your ambitions.

“We practice, what you preach.”

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