Roelof Dietvorst presenteert Psychology of Persuasion

Master in
Marketing

Would you like to get completely up-to-date in the field of marketing in a single day? Register for ISAM’s Masters in Marketing, a unique blend of state-of-the-art scientific knowledge and next-level insights from the business world.

Request a brochure Register now
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  • An experienced marketing professional with at least 3 years of relevant B2B experience
  • The ability to think and work at university level and a curiosity about the latest scientific knowledge and insights
  • To become a future-proof marketing professional by continually developing your understanding and expertise

Four reasons to

Register now

Get up to date with the latest scientific knowledge in just one day.

Renowned professors who share the latest scientific knowledge and insights from the field.

Inspiration from practice

Marketing leaders who present a case study and translate it into relevant practice.

Build your professional network

The day-long programme provides opportunities to network and share experiences with other participants.

Official Masters in Marketing certificate

The day-long programme provides opportunities to network and share experiences with other participants.

More information

Toni Sifirtsis

TEAM MARKETING: THE ORCHESTRATION OF
THE COMMERCIAL PROCESS

prof. dr. Toni Sfirtsis

Core lecturer & Professor Marketing & Innovation TIAS Business School

Regis Lemmers

MARKETING 2025: CO-CREATING VALUE EN ROADMAP NAAR CUSTOMER CENTRICITY

prof. dr. Régis Lemmens

Professor Sales Management, Antwerpen Management School

Roeland Dietvorst

BEHAVIORAL NEUROSCIENCE: HOW THE BRAIN CHANGES IT’S MIND

Dr. Roeland Dietvorst

Vice President & Behavorial Scientist, Goldman Sachs

Kathleen Peeters

MARKETING TRANSFORMATIE VAN ‘COST CENTER’ NAAR ‘PIPELINE CONTRIBUTOR’

Kathleen Peeters

Partner – Marketing & Commerce Lead, Deloitte Digital

Panel Discussion

MASTER IN MARKETING LIVE PANEL DISCUSSION: ‘THE FUTURE OF MARKETING’

Interactive panel discussion led by the chairman of the day with several B2B & B2C Marketing Leaders

Een overzicht

Unique one-day
Master in Marketing program

ISAM nummer 1

10:00

TEAM SELLING: DE ORKESTRATIE VAN HET COMMERCIËLE PROCES

prof. dr. Toni Sfirtsis

  • The new role of marketing in the commercial process of the future
  • The need for collaboration between marketing and sales
ISAM nummer 2

11:30

MARKETING TRANSFORMATIE VAN ‘COST CENTER’ NAAR ‘PIPELINE CONTRIBUTOR’

Kathleen Peeters

  • How to organize your organization “outside in”: increase customer focus, support market growth, align with Sales
  • How best to synchronize with your CCO and CEO in context of growth?
ISAM nummer 3

13:30

BEHAVIORAL NEUROSCIENCE: HOW THE BRAIN CHANGES IT’S MIND

Dr. Roeland Dietvorst

  • The neuroscientific elements that influence our decisions, in business and as consumers
  • Brain foundations for impact on brand equity
ISAM nummer 4

15:00

MASTER IN MARKETING LIVE PANEL DISCUSSION: ‘THE FUTURE OF MARKETING’

  • Interactive panel discussion led by the chairman of the day with several B2B & B2C Marketing Leaders
ISAM nummer 5

16:00

MARKETING 2025: CO-CREËREN VAN WAARDE EN ROADMAP
NAAR KLANTGERICHTHEID

Prof. Dr. Régis Lemmens

  • How to map ‘customer value’ with your customers through co-creation to strengthen your market positioning
  • Market data, competitive mapping and customer insight as the basis for a value-driven marketing strategy

*The training programme may differ from the above outline

Core concepts

Course contents

  • Digital transformation
  • Neuroscience
  • Omnichannel CX
  • ISAM Certificate

More information

Request a brochure

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“We practice, what you preach.”

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