Are you an experienced sales manager looking to enhance your value to your team? The Sales Leadership course will help you gain a fresh perspective on your organisation and the market so you can better coach and inspire your team to excellence.

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In brief


6 days


11 speakers






€ 6.450,-



  • An ambitious manager of a commercial team.
  • A completed college or university education and relevant skills training.
  • To lead your commercial organisation or team to even better performance and lay a solid foundation for the future.

The Sales Leadership course helps you discover and develop your leadership skills so you can continue growing commercially. This includes learning how to recruit people effectively and how different reward structures work. You will discover your personal leadership style and the different working styles of your employees. Armed with the latest knowledge and insights, you will be better able to respond to them.

Upon successful completion of the course, you will receive the official postgraduate certificate in ‘Sales Leadership’, recognised by the Academic Board.

The cost of the six-day course is €6,450. This includes training materials and full catering. (Excludes 21% VAT).

Learning Experience

Course overview

Creating a leadership mindset

dr. John de Kok MBA

Core lecturer Sales Leadership

Sales DNA

dr. Wouter van den Berg

Neuroscientist BrainCompass

Motivation Skills for Sales Teams

Robbert van Velthuijsen

Buying center Expert

High Performing Sales Teams

Paul Rulkens

High Performance Expert

Transforming Leadership

mr. Denis Maessen MMC CMC

Leadership Consultant

10 Axioms of Sales LEadership

Roel van de Wiele

Leadership Coach

Performance Based Rewards

ass. prof. Killian Wawoe

Assistant Professor HRM VU Amsterdam

Next Generation Procurement

Bas Zwart

Global Change Management & Communication Lead Johnson & Johhnson

Stephan van Kruisselberge

CEO Lightmakers B.V.

Sales Management 2025

prof. dr. Toni Sfirtsis

Professor Strategic Innovation TIAS School for Business & Society

Brain Friendly Influencing for Managers

drs. Lars Duursma

World Champion Debating

Leadership Presentations: What will I do different? & Certificate Ceremony

drs. John de Kok MBA

Core lecturer Sales Leadership


Course dates:


  • Tuesday, March 26
  • Tuesday, April 2
  • Tuesday, April 23
  • Thursday, May 16
  • Thursday, June 6
  • Tuesday, June 13


  • Thursday, Sept. 19
  • Thursday, Sept. 26
  • Thursday, Oct. 17
  • Thursday, November 7
  • Tuesday, Nov. 26
  • Tuesday, Dec. 3

Learning points

Course contents

  • What are the different leadership styles?
  • How do you become a better coach?
  • How do you successfully lead your team and organisation through change processes?
  • What are the latest scientific models and methods?
  • How can you effectively recruit and reward professionals?

Sales Leadership

The lecturers

Some of the professors and practical lecturers of the Sales Leadership programme:: mr. Dennis Maessen, drs. Roel van de Wiele, drs. John de Kok, ass. prof. dr. Kilian Wawoe, Ayaman van Bregt, dr. Wouter van den Berg, Robbert van Velthuijssen, drs. Lars Duursma….

More information

Request a brochure

To receive the ‘Sales Leadership’ course brochure, fill in your details below and click ‘request’. We will also contact you to discuss the course and assess how well it aligns with your ambitions.

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