Business Improvement Projects

Are your sales and marketing departments effectively collaborating to support the commercial organisation and its strategic objectives? Does the account team have a systematic approach, utilising account and opportunity plans to cultivate and nurture long-term commercial relationships?

These are two significant issues frequently raised among ISAM clients. Thanks to our strong vision on sales, marketing, and procurement and our extensive experience in supporting organisations, we are the trusted advisor at every stage of the commercial transformation. We base all our training courses and advice on state-of-the-art scientific knowledge that we consistently translate into daily practice. Our pragmatic approach makes us a hands-on implementation partner. Our team of professors, (business) trainers, coaches and consultants covers all disciplines at any required level.

Request information
Home / Projects



Get advice from ISAM’s experienced business leaders, practice leaders and consultants. Drawing from their state-of-the-art knowledge, the latest scientific insights in sales, marketing and associated fields and proven best practices, they will give advice that lays the foundation for your commercial success.

In 4 steps

Our approach

Diagnosis & analysis

  • Maturity scan
  • Lost deal analysis
  • 360º feedback
  • Assessment center

Strategy & Goals

  • Desired state
  • Strategic vision
  • Commercial policy
  • Strategic Account Management

Roadmap & Plan

  • Program management: sales effectiveness
  • Sales academy
  • Commercial excellence
  • Customer intimacy
  • Competency building

Implementation & Impact

  • Knowledge transfer
  • Training
  • Coaching
  • Hands-on support


More information

“We practice, what we preach.”

Do you want temporary (project) support to accelerate the successful roll-out of a commercial project? Or are you an experienced and inspired (change) sales manager who, in a short time, will help the team to be successful with your customers using new energy? Get in touch or leave your details here.